Vlychada is an easily accessible beach by car or bus, located on the south coast of Santorini, 13 kilometers from Fira. It stands out for the overwhelming carved cliffs that resemble a sculptor’s work but is, in fact, the result of a natural process owed to the volcano, the wind and the sea. It is a lengthy beach with relatively shallow waters and dark volcanic sand and pebbles, like most beaches in Santorini. Not that crowded but organized with multiple sunbeds, straw umbrellas and a canteen, you can spend many relaxing hours here and cherish the spectacular sight all around. Merely this natural wonder makes it worthwhile. The Sailing and Yachting Center is also found in Vlychada, in the small charming port close to the beach. Small yachts and boats anchor in the marina there and you can enjoy a meal including fresh fish in the local, traditional taverns. Additionally, you can visit the Tomato Industrial Museum, a former tomato factory, and enjoy a guided tour concerning the traditional methods of cultivation and production of the tomato, a well-known product of Santorini. In the area there are great options for villas to rent, offering highend amenities.